Greetings, Citizens of the Universe!
In addition to other reviews (especially as Hello! Project becomes somewhat quiet on the newsfront), I’m going to attempt something different this month: #MemeMay. What is #MemeMay? Every Monday in May (the “sweeps month” for Q2), I’m going to take a look at a piece of J-pop associated with memes. #MemeMonday and #NewMusicMonday are already a thing so… every Monday in May is #MemeMusicMonday.
What better way to begin the celebrate the collision of J-pop and memes with what is possibly the most relevant one of the four I picked (aka the certified confirmed ones I could find on Know Your Meme. While I’m familiar with other J-pop memes listed there, I went with the confirmed stuff just to be safe): Kyary Pamyu Pamyu.
This fashion blogger-turned-pop phenom is sure to ring some bells for some.
I remember when the video came out and made quite a stir. Since I was already a fan of Yasutaka Nakata’s work in Capsule and Perfume, his distinctive fingerprint being on Kyary’s material was a great gateway in. What solidified it for me was the surreal visuals and Kyary’s own unique style, definitely reflecting the unique scene she came from.