Greetings, Citizens of the Universe!
As part of Hello! Project’s 20th anniversary celebration, I will take a look at various releases from the collective’s history. This one technically is also one of five meant to make up for the six weeks I went without a proper post in the first quarter, due to being busy with the Production Red Diary (among other factors).
In this post, we will take a look at the representative for 2011: Mano Erina’s Seishun no Serenade. (How appropriate, given the recent news regarding Manoeri. This is also a factor into next week’s pic, the representative for 2000.)
I technically gave it a mini-review in the third part of the “Ping Pong Pinpoint Precision Past Perspective” series, designed to catch me up on the numerous releases during my olympiad of a blogging hiatus:
The first release of this cuspid year is Mano Erina’s Seishun no Serenade. Mano, in her red and white sportiness*, dances along with her army of zipperiffic backup dancers* (while looking to attempt the Morning Coffee look). We seem to have returned to normalcy after Genkimono(so we’re led to believe).
* She reminds me of Maki for some reason in that look.
Seishun no Serenade (Serenade of Youth)
A peppy song that furthers Manoeri’s dip into idol pop. It’s a mellow yet energetic song (yet not nearly to the extent of its predecessor, Genkimono de Ikou). It has a straightforward production, crisp and clean in instruments while bringing Manoeri’s vocals to the forefront.
I didn’t even get into the bridge, which has a call-and-response approach. Wahahaha~! It’s brief but effective, continuing the youth theme with a fun edge. (I bet this was a hoot during concerts.)
Befitting the theme of youth, the MV is primarily set at school. The first shot is an exterior one with others showing Manoeri in a hall, a classroom, or looking up at the sky. The last shots have her in a gym and pressing a key on a piano. These particular shots are faded in appearance, giving off the look of an old film (as hinted at by the title shot, with the sound a rolling film). The dance shot itself is set in a classroom, regularly paning around the desks as Manoeri and co dance at the front of the class. These shots have a more clean, “modern” feel that is more akin to MVs of present day (barring the bridge, where it gets happy with the effects).
Speaking of which, we first see Mano in an outfit that is almost reminiscent of the classic Morning Coffee look. Many of the shots outside the classroom (and some within) are in this outfit.
Mano’s other look is a red-and-black outfit that wouldn’t be out of place in a toku. (Oddly enough, Manoeri famously had a part in the Kamen Rider Fourze movie.) One prominent place it has is in the dance shot, where she’s supported by four Eggs (namely Sengoku Minami (formerly of Up Up Girls Kakko Kari), Sekine Azusa, Kaneko Rie and Kizawa Runa) dressed in black and red. The other is the close-up, which has a light but faded background.
(As this single was released in 2011, it is not subject to the changes in sales reporting as implemented by Oricon in Fall 2016.
All figures reported in this section are from the Hello! Project Wikia with the percentage and average mathematics done by moi.
Of course, if a piece of idol music really touches you, does it matter that much how well it sells? It does to some people, which is one reason I do this…)
The single ultimately achieved a Total Reported Sales figure of 13,265. 88.97% (11,802) of this came in the first week, where it achieved a Week Rank of #13. The first day Daily Rank was #11.
For comparison sake:
- The previous single (the aforementioned Genkimono de Ikou!) had a Total Reported Sales figure of 15,774 (with 86.47% from the first week).
- The next single (My Days for You) had a Total Reported Sales figure of 12,622 (with 88.66% from the first week).
- This means that Seishun no Serenade’s sales have a difference of -15.91% compared to its previous single and -4.85% compared to its next.
Seishun no Serenade has the dubious distinction of being Manoeri’s lowest selling major release until My Days for You (her very next single…). To be fair, in the case of the latter, we can partially chalk it up to the fact it was released a little more than three months after 2011 Earthquake and Tsunami so (even if everyone and their mother was involved in relief efforts almost immediately afterwards) not everyone may not have been in a buying mood then.
That’s just speculation though.
It was nice going back to Manoeri and this release. It was a unique time of change in H!P, the Elder Club having been gone a few years, S/mileage was in the midst of its transformation into ANGERME (the name change capping it all off), Morning Musume had gotten its 9th Generation (half of which still remain), and then some…. What awaits us in the future, between our exploration of H!P history? Well, we’ll just have to see… or look below lol.
Until the Next One!