Jealousy for a Brand New Morning

Greetings, Citizens of the Universe!

We’ve made it. After the darkness comes the light. Winter, with its lip-splitting blizzards, torturing SAD sufferers and anyone else who relates to “California Dreamin'” by the Mamas and the Papas.

However, there was something to look forward to come March. In fact, despite the chaos and burning dumpster fires happening at the year’s beginning, there was a reason to look at the bright side: Morning Musume’s 20th anniversary. In late January–the 28th to be exact, the 20th anniversary of the release of Morning Coffee–a new MV was unvieled: Morning Misoshiru, a miso-themed remake to the classic track announced earlier in the month for the sake of a commercial. (For more on that, look to the commemorative 200th post!)

There’s been a lot of build-up and hype in regards to this release, between the aforementioned miso-themed remake and the surprise collaboration unit Sashining Musume (which came with its own… set upon its announcement). (Even then, they’re essentially rarities as they were only available on the “Limited Edition SP” version of the single. If you want anything that is remotely akin to the songs, your best bet is probably the Type-A version of AKB48’s Thumbnail album, featuring the “AKB48” version of the collab song. The “Morning Musume” version was on the aforementioned “Limited Edition.”)

All that aside, it’s a time of celebration because Morning Musume is now 20 years old! *snf* These idol groups grow up so fast. *shikushiku* I’m not crying!

Anyway… Let’s celebrate the envy-inducing BRAND NEW MORNING by digging into Morning Musume #62, featuring the first appearance of 13th Gen members Kaga Kaede and Yokoyama Reina! (On that note…. I never did make a post about them….)


The Song

Befitting the song’s name, it starts up slow them build up to the hard-hitting proclamation: “We’re BRAND NEW MORNING.” In between those musical mantras are chants showcasing the fresh power they have.

The lyrics speak of a desire spread positivity in a dark, confusing time, denoting their greatness. Speaking of the songs meaning…

…Here’s where it gets interesting:

Some felt the song was just the idol equivalent of pounding your chest (not that they had no reason to do so). Others (like me) found a deeper meaning in the lyrics.

That’s the power of music, the ability to claim a meaning that is personal to the listener. A good piece should connect with the audience, even if it’s as simple as incidental music in a commercial. It’s the connection that helps a piece to stick with you.

“Don’t hate. Spread love.” In times of great division, we turn to idols like Morning Musume ’17 to make sense and find happiness. …Then we get to pockets of the fandom who are zealously devoted to their vision of fandom truth that it builds toxicity among the ranks.

In the end, does it matter? We should be spreading love and building positivity.

*steps off soapbox*

Ya know… let’s look to the source (via the Hello! Project Wikia via Hoshibe Shou’s site):

Hoshibe Sho states the lyrical theme of “BRAND NEW MORNING” is “new era”. At the time it would be the 20th anniversary of Morning Musume’s formation, new members joined, and overseas a new president was elected upon which the world entered a new phase. Because of Morning Musume’s 20 year history, Hoshibe believes the group should be able to hold persuasiveness over society and sing a worldwide message. As depicted in the MV, Hoshibe wishes to transform Morning Musume into the new era of Hello! Project’s “flag-bearer for reform”.

You can see some behind the scenes footage, courtesy of Upcoming:

Featuring Kaga Kaede, Yokoyama Reina, Ishida Ayumi, and Oda Sakura.

Featuring Kudo Haruka, Ikuta Erina, Iikubo Haruna, and Makino Maria.

Featuring Nonaka Miki, Haga Akane, Ogata Haruna, and Fukumura Mizuki.

The MV

The new MV was fully unveiled on February 20th to much acclaim. (Plus, covers were unveiled, to the snark of everyone but me.)

I’ll let my Facebook comment give you a gist of my feelings about it:

The hype is strong with this one.

Seriously, this was one of the best Morning Musume MVs ever. Some may be disappointed at the lack of a distinct plot, but the focus is on the group’s unity and strength. Everyone has a chance to shine, even the 13th Gen (who have been integrated seamlessly), pleasing many fans. The lyrics also carry a message of hope and perseverance, to not be afraid of the future and create positive change.

Definitely a BRAND NEW MORNING for Morning Musume ’17.

You can see some behind the scenes footage, courtesy of Upcoming:

Jealousy Jealousy

The Song

In contrast to the bombastic overtones of BRAND NEW MORNING, Jealousy Jealousy is hails from the Land of Cool. It features an urban taste that hasn’t been seen in a single A-side in recent years. In fact, during the rap portions, there was a reference to the classic Rapper’s Delight by the Sugarhill Gang.

The lyrics somewhat obvious: It’s about jealousy (or if you want to be pedantic, envy). It’s about one thing what did you really skinny. It’s about want and desire. If BRAND NEW MORNING dealt with internal greatness and wanting to share it with others, Jealousy Jealousy deals the flip side and a want for greatness. We all get jealous, envious, turning into little Parsees who spread the plague, but we move forward despite that want.

Just don’t get your hands on any Medals or run into any Greeeds.

The MV

The Hello! Station Edit was unveiled on February 22nd.

Befitting the song’s themes, there’s a distinct visual theme of “duality” in the MV. There’s a stark amount of black/white symbolism (completely with checkerboard patterns) with colors being gradually inserted, starting with the red curtains. It becomes most prevalent during the rap sections where everyone is in colorful street clothes.

Going back to the checkerboard black/white motif, we see the members in the white room be cheerful and positive while the ones in the dark room be sullen and serious. This becomes especially evident when members switch rooms and accordingly change expressions. Light and dark, yin and yang, positive and negative, both sides struggling for control.

Jealousy/envy is a vicious beast and you can never see it coming~🎵. (There’s your obligatory Persona 5 joke, Internet. 😉 …I wonder what kind of Palace Morning Musume ’17 would ha– oh wait… this entire MV is essentially set in a Palace! Quick! Call the Phantom Thieves! H!P’s flagship group is need of a change of heart, what with the other members getting “better” treatment and their PR situation and all! Heck, it could be why there’s nasty in-fighting among the fandom — they’ve fallen under the influence of Shadows! Someone write a post on the Phan-Site!)

…Moving on, all in all, a great MV for a great song! 😅

You can see some behind the scenes footage, courtesy of Upcoming:

In Conclusion


(I would like to remind people that sometime in Fall 2016, Oricon changed the rules of its reporting so if sales figures look a tad wonky, this is why. This is also why Oricon Rankings are placed in their own subsection as shown below.

All figures reported in this section are from the Hello! Project Wikia with the percentage and average mathematics done by moi.)

Oricon Rankings

The single had a Total Reported Sales figure of 89,618. 97.63% came from the first month, earning the single a Month Rank of #8 for the month of March. 88.38% came from the first week, giving the single a Week Rank of #2 for its debut week. (Niceness!) 63.51% came from the first day, earning a Daily Rank of #2 for the first day. (Congrats!)

Non-Oricon Rankings

In regards to the Recochoku Music Video Rankings, the single achieved an average Daily Rank of 3.5, 5.5 for Weekly, and 28.5 for Monthly. BRAND NEW MORNING achieved a respective rank for 3, 5, and 25 for Daily, Weekly, and Monthly. Jealousy Jealousy achieved respectively ranks of 4, 6, and 32.

In regards to other charts, Morning Musume ’17’s 65th offering did rather well for itself. The single achieved a peak position of #2 on the SoundScan Japan Single Sales and Billboard JAPAN Top Singles Sales with a 15,895 difference in sales figures. It also achieved peak rankings of #32 on the iTunes Top 100 Albums chart and #4 on the Tower Records All Stores Weekly Singles Chart.

On the iTunes Top 100 Songs, the single achieved an average rank of #22 with BRAND NEW MORNING achieving #21 and Jealousy Jealousy achieving #23. On the iTunes Top 100 Music Videos, the single achieved an average rank of #2.5 with BRAND NEW MORNING achieving #3 and Jealousy Jealousy achieving #2. On the Billboard JAPAN Hot 100, the single achieved an average rank of #39.5 with BRAND NEW MORNING achieving #2 and Jealousy Jealousy achieving #77. (Ouch. Competition is fierce.)

Closing Thoughts

20 years. That’s how long it took for us to get this point. There’s been a lot that went through to this point. The light of a brand new morning, the darkness that’s Made With Jealousy, the warm miso soup in the morning that reminds us of coffee, and a collaboration with so-called rivals saying we’ll “get you!” While Morning Musume’s history can’t be adequately summed up in just four songs (or maybe they can), but the significance cannot be understated.

Happy 20th anniversary, Morning Musume, and with this 62nd offering, it looks like we’ll be having more mornings together.

While we’re on this topic of beginnings, with them come ending. Tune in next time as the curtain rises for a finale!

Until the Next One!


2 Responses to Jealousy for a Brand New Morning

  1. […] Tune in next time as the magnificent first love sunrise give rise to a BRAND NEW MORNING. Jealous? […]


  2. […] February 22: Hatsukoi Sunrise / Just Try! / Uruwashi no Camellia – Tsubaki Factory March 8: BRAND NEW MORNING / Jealousy Jealousy – Morning Musume ’17 March 29: To Tomorrow / Final Squall / The Curtain Rises – […]


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