Greetings, Citizens of the Universe!
It has been 168 days (or 5 months, 15 days) since the release Kobushi Factory’s major debut single, Dosukoi! Kenkyo ni Daitan / Ramen Daisuki Koizumi-san no Uta / Nen ni wa Nen (Nen Iri Ver.). It has also been 156 days (or 5 months, 3 days) since the last Kobushi Factory review. Between that timespan, our Magnolias won the Best Newcomer Award to the joy of all. This came with graduations in the air as it’s been nearly a month since Fukuda Kanon left, a few days until Sayashi Riho’s graduation, and days after Tamura Meimi announced her departure. With this wind of change, the Magnolias are blooming with high expectations. (There was even a confession saying that Kobushi’s talent level was impending graduate-levels.)
During the annual New Year’s Eve countdown concert, we received news of their major sophomore single, Sakura Night Fever / Chotto Guchoku ni! Chototsu Moushin / Osu! Kobushi Tamashii. The first A-side, Sakura Night Fever, was performed during the H!P winter tour, Hello! Project 2016 WINTER ~DANCING! SINGING! EXCITING!~. However, the focus of this week is on the second A-side.
So let’s dig into Chotto Guchoku ni! Chototsu Moushin and see if Kobushi Factory had continued to make like Saitama and defeat enemies with a punch.
Initially translated as “A Little Simply! Recklessly,” the official translation is “Foolishly Honest! Impulsive Actions.”
The song was written and composed by Maeyamada Kenichi, better known to some as Hyadain. 48G fans know him as the composer for “Hatsukoi yo, Konnichiwa” and “Tonari no Banana.” Johnny’s fans are familiar with his work though the likes of Kis-My-Ft2’s “Mother Moon” and SMAP’s “Silence.” Momoclo fans also know him as he has been heavily involved in their music starting with “Ikuze! Kaitou Shoujo.”
On a more Hello! Project-related note, he was the arranger of Melon Kinenbi’s Give Me Up, along with lyricist/arranger/composer credits to MilkyWay’s “Tan Tan Taan!” and Kusumi Koharu’s “Hapi Hapi Sunday!”
The arrangement was handled by longtime Hello! Project arranger Suzuki Shunsuke.
In contrast to most Kobushi Factory songs we know (and like Sakura Night Fever), the song is a brassy funk fest. As much as it is like the more mature and cool Juice=Juice, this is far more “lighthearted” and filled with the “punch” Kobushi Factory is going for. If anything, this better establishes them as a successor to Berryz Koubou as it’s exactly the kind of song you’d see them do!
However, despite the genre shift, the lyrics express a sense of cautiousness inherent in “Nen ni wa Nen“:
“Caring about others do not stop the sun go down [sic]
Oh Full of temptation Every Day
Oh Looking away will cause you accidents”
The chorus becomes more motivating a la “Dosukoi! Kenkyo ni Daitan” during the chorus:
“Look forward and move on
There will never be shortcuts
Live your life as you believe, go for it
Foolishly honest, almost stupid”
I will definitely say I love the lion roar in the bridge between the verse and chorus. (This becomes a gunshot noise later in the song.)
The H!S Edit was unveiled on the 153rd installment that was posted on the 27th. It’s a rather short clip, but you get a sense of the fun.
It continues the trend of fashionable MVs with our ladies in a fancy room.
After a silhouetted background with a passionate red hue, the lights come on and our girls begin to dance.
The MV’s solo shots are akin to the title shot, which is a glittering room with matching red curtains. It’s mildly reminiscent of Kimi wa Kawari ni Iyashinai with a hint of Romance no Tochuu.
The full MV was uploaded onto the official channel on February 1st. In addition to the aforementioned shots and a few cosmetic edits, we see some more shots of them in a chair thinking.
We also see a wall…
…that is broken by their brashness.
Regardless of its simplicity, this works for the sake of the song and its meaning. I look forward to the next MV for the single.
The single is going to be released on February 17. Please support Kobushi Factory by purchasing from official sources.
The current M3 Mystery is your thoughts on the single so far.
Until the Next One!
Remember to vote for your favorite Faith Girl Oshi and costume of yore, along with settle a few ties with the Ice Fairies!
Don’t also forget that submissions are being accepted for a Tamura Meimi tribute project.