There’s no turning back
Maybe find true love at last
Feel your body sway
Hey your kisses taste so great baby babe
Oops, wrong song. Honestly, it’s what I thought of when I saw the title.
Greetings, Citizens of the Universe!
How has summer been treating you guys? I started this in late July and… well, I already went a bit into it in yesterday’s post but the gist is that I’ve been occupied for the past few weeks on a project. Depending on how things go, I might make an announcement about it this week at the earliest on Kathartic Bohemia and link to it on my Twitter and Facebook page. (If you’re into vampires, be especially sure to keep an eye out.) Eventually, I’ll find a way to balance Magi-Kat the Idol Blogger with Magi-Kat the Artist.
Anyway, on to the main event!
As we all know, just when we couldn’t get enough peeks at Juice=Juice’s first album, UFA surprised us with another promo! thenumber244 summed it up perfectly:
…like “Tsuzuiteiku STORY”, “CHOICE & CHANCE” seems like a PV that didn’t needed to be made, but I am sure glad it’s around.
You and the rest of the H!P fandom. Now then!
The song is a guitar-fueled charger that is the musical equivalent of an energy drink, sans the crash and the stigma (unless you subscribe to the belief that “H!P is gross”). I say that because you can’t help but be motivated after hearing a quintet of girls say that life is about choices and chances—and to go for it, selfishly and without regard to doubts.
The PV features experiment beyond that of a typical single video. The dance shots and close-ups feature them in stylish (to me) dresses a la their live. There are also shots at a table with the Juices in their First Squeeze! outfits. One variant has them doing what appears to be schoolwork while another has them playing shogi.
In contrast with Tsuzuiteiku STORY, this was certainly a pick-me-up that can definitely help bring in the sales (because let’s remember why PVs exist—and what the majority of the idol music fandom view as the be-all and end-all of idol success, people). Granted, this further showcases Juice=Juice beyond what is already known, especially since this is unlike what we’ve seen so far. Take it from the one who went through the trouble of going through their videography.
The album First Squeeze was released on July 15 and took the #5 spot on the Oricon charts with 13,890 units sold, going to the #41 spot with 2,044 units to make the total 15,934. (Sources: Hello! News Service 1* 2)
Do these idols a solid and support them, please?
Love and peace until next time,
Bonus Round: Screenshot Shuffle
During the process of trying to find a good image to be the Featured Image of the post, I’ve made quite a few — and went through Hell to do so. Since it’s a well-documented fact that blog readers (especially idol blog readers) love screenshots, allow me to provide you with some! On the house and on the rocks, shaken and/or stirred.