Greetings, Citizens of the Universe!
As you’re probably well-aware of, the PVs for C-ute’s single (The Middle Management ~Josei Chuukan Kanrishoku~ / GamushaLIFE / Tsugi no Kado wo Magare) have been making the airwaves.
Well without further ado, let’s begin!
The Middle Management ~Josei Chuukan Kanrishoku~
The lyrics and PV showcase a yuppie feel, probably reflecting the reality of the C-uties. The wardrobe are certainly picked with “business casual” as the main theme. With the Berryz gone and Morning Musume certainly rebranded and rebooted, C-ute is the last vestige of the old guard.
The PV begin with a door with the title plastered like a name placard. All before the C-uties emerge like the businesswomen they resemble. In between the dance shot, they discuss business dealings with one another and ruminate alone.
A more uplifting song with sweet, if introspectively retrospective. …I’m getting a little nervous with the lyrics talking about the good times and how they’re happy for them. As much as I love the song and even related somewhat to the lyrics, I’m trying not to think of a possible announcement of a hiatus from C-ute (as much as we know it’s going to have to happen at some point).
Instead, I’ll just say this is H!P friendship fare. (It even sounds a bit like a song you’d hear on Friendship is Magic.)
The PV begins with our girls on a white background with the true backdrop coming in, like a painting. (Forgive me for gushing at this.) I really like how they’re standing near their names in the background, a nice splatter-inspired board with heartfelt brushstrokes. In between this, we see our C-uties walking towards the future.
Tsugi no Kado wo Magare
The lyrics are somewhat uplifting, even with the seriousness of the music and the opening lyrics. It’s a good counterpoint to “The Middle Management,” whose PV was uploaded simultaneously.
We see our girls on a stage. In between the close-ups in a set that the opening shot is based on. We also see grayscale shots of our girls walking, perhaps to an uncertain future.
How fitting is it that their dance ends with them pointing at the “starry sky.”
In this offering, our C-uties are going for a more mature, womanly look. The Middle Management show our girls as working women (maybe a hint of what’s to come? Let’s try not to think about that). Tsugi no Kado wo Magare showcase a somewhat hopeful side that gets further expanded upon in Gamusha LIFE.
I hope the single does well!
The single drops April 1st. No joke.
May you stay cute!